FIFE  – JEWIDO Public Lecture Series

Session 1: Doing Business in Africa: Myths and Realities

In this lecture we will explore the diverse African business landscape, debunking common misconceptions while addressing real challenges. A major focus is on risk identification and mitigation, offering best practices to handle risks like regulatory complexity, political factors, and cultural nuances. The lecture will showcase practical examples and strategies used by successful companies to navigate these risks effectively. This session provides a rare chance to discuss Africa’s market potential with professionals and peers, building readiness for informed, resilient business ventures.